Ferrari Must “Kick” Ass Quick Says New Chief

New Ferrari chairman Sergio Marchionne was full of bravado as he stated that the Ferrari F1 team must not take too long in recovering its status as  F1’s leading team.

Taking over from Luca Di Montezemolo, who had been a big presence at Ferrari for over thirty years, Marchionne made it clear that continued time spent away from the front of the pack could lead to damage of the Ferrari brand.

“We’ve got to kick some ass and we’ve got to do it quickly,” Marchionne said. “It takes what it takes. We might screw up, but we’ve got nothing to lose, right? Let’s risk something.”

“A non-winning Ferrari on the Formula 1 track is not Ferrari,”

“That continues to be my main objective in terms of Ferrari going forward. I can live with periods of bad luck, but it cannot become a structural element of the brand.”

Marchionne has replaced long-serving Luca Di Montezemolo (L) as the man in charge

Marchionne has replaced long-serving Luca Di Montezemolo (L) as the man in charge

From his words, it is apparent that the Canadian wants a return to winning ways sooner rather than later. But the question is how soon. F1 may be a sport of speed, but it is with time and patience that the Scuderia will arrest its slump and consistently win again. Next season will be the first Ferrari that new technical director James Allison has presided over from the initial concept stage but with the current engine regulations in their current form, it is likely to be two or three years of working the way up before a championship can be a realistic target.  Mercedes’ engine is the clear leader of the field, and Honda join the pack next season likely to be a strong contender with prior knowledge of current engine technology. Ferrari may be with the leaders in 2016 but it is more likely to be 2017 that the Italians will aim to be championship challengers.

“I keep getting reminded that racing is not a science, that a number of factors influence performance,” Marchionne said. “And then I go to Monza and see that the first six cars are not Ferrari or powered by a Ferrari engine, and my blood pressure just popped.”

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